Introduction

The internet is entering a new era.
The previous age of Web 2.0 expanded internet capabilities but held restrictive limitations.
Centralized platforms owned customer data, thereby controlling the profits generated through
their servers. Web 3.0 is the next step in internet evolution by offering new, powerful solutions to the limitations of Web 2.0 models. Through the decentralized Web 3.0 network, users can not only own their data but earn a profit from it.

Decentralized, personal data ownership has vast applications, chief among them are the benefits for
membership programs operated by most Web2 organizations. Implementing Web3 membership can help solve the problems and make membership programs more participant-centric.

Consider the limitations of Web2-based membership programs:
The conventional Web2 membership has been operated with common problems such as the following:
① Reinforcing reactivation of low customer output results in poor operational efficiency.
② Lack of attractive benefits for higher tiers of membership, like personalized services.
③ Closed ecosystem, legal and national-border restrictions make it very difficult to share
customer information and give rewards between different membership programs

Web3 provides a suite of dynamic features that resolve these obstacles: Token-based economies,
NFT certification technology, and interoperable systems overcome Web2 limitations and create more efficient membership models.

The only limitation of Web3 is the unfamiliarity organizations have with its potential. Web3 is
an emerging phenomenon, with an expansive range of use cases — it is a new frontier for business.
For that reason, many organizations are hesitant to implement Web3 applications in their
membership programs until they are confident about their use cases.

To unlock the capability Web3 has for its membership programs, organizations need a proven
Web3 partner to facilitate effective implementation. MembersPlus is a proven Web3 expert
specializing in applications for membership programs.